Trump’s pole numbers after a year are remarkably resilient despite his questionable politics. However, this teflon like quality does not extend to his brand and business. The drip drip effect of being associated with hate, racism, nepotism, corruption and now possible impeachment is shifting perceptions. People living in Trump properties are not longer paying to use the Trump name but are now seeing the financial impact of being associated with it. When a brand becomes so toxic financing has a tendency to dry up and Trump has never shied away from his love of debt financing. Are we witnessing the early warning signs of the first presidential bankruptcy in US history?