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Alistair Adam is the founder of Lexicalworks having spent over 15 years in the London and Paris design and brand identity industry (Publicis Group, WPP, Euro-RSCG etc) working for UK agencies such as Conran Design Group and Smith and Milton. In France he has worked with branding agencies such as CBA and Graphèmes. His brand consulting experience covers both the FMCG and service sectors working with large groups such as Nestle, Unilever, Orange and Barclays Bank in addition to the SME sector.

He also spent three years as a consultant headhunter in the financial markets primarily in fixed income and equities . His main clients included Morgan Stanley, BNP Paribas, Nordea and Barclays Capital.

He was born in France, has a Degree in European Business Administration from the European Business School, a Diplôme de la Chambre de Commerce de Paris and attended courses at the London School of Journalism.

He has written and performed standup comedy in French and English. However, he has failed to post his comedic exploits on this site for fear of inflicting pain on others and bringing shame upon himself.