Toblerone

SHAPES, SOCIAL MEDIA AND CONSUMER PASSIONS

Never underestimate consumers’ emotional attachment to brands and their willingness to express it through social media. Iconic brands occupy a central place in contemporary culture and are powerful triggers for nostalgia. The Toblerone brand identity is inextricably linked to the idiosyncratic product shape………….. tinker with that at your peril !

http://www.bbc.co.uk/news/uk-37904703